Rubicon’s carbonated drinks have been manufactured by Barr under a co-manufacturing arrangement over the last 20 years.īarr, which produces brands including Irn-Bru and Tizer, has also agreed to acquire the freehold of the production facility used by Rubicon at Tredegar for a consideration of approximately £1.25m.ĪG Barr chief executive Roger White says: “The acquisition is in line with our core strategy of developing our portfolio and increasing the scale of our business through differentiated quality brands, at the same time it strengthens our position in the growing juice drinks category. The company was established in 1981 by Naresh Nagrecha and Vishram Vekaria. Rubicon, a UK-based manufacturer and distributor of juice drinks, recorded sales of £27.3m and an adjusted operating profit of £4.7m in the year ending December 31, 2007. The deal will exclude the brand rights outside of the European Union, apart from certain neighbouring states including the Russian Federation. Rubicon RAW Energy has agreed a major national partnership as The Official Energy Drink of GB Snowsport Through a multi-year partnership Rubicon RAW will.
The acquisition will be subject to the approval of Barr shareholders who will attend an extraordinary general meeting. It is negotiating an initial cash payment of £59.8m. We receive a lot of requests for support from charities and local community groups and regrettably we do not have the resources to respond favourably to them all. It is widely known for manufacturing the drink. Does AG Barr support charities and community groups Yes, we support many local and national organisations with in-kind and cash support. AG Barr, the soft drinks company, has entered into a conditional agreement to purchase Groupe Rubicon. Barr plc, commonly known as Barrs, is a British soft drink manufacturer based in Cumbernauld, Scotland.
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